Wednesday, November 21, 2012

Behind the Scenes: Violetville Vintage Photoshoot

Violetville Photoshoot
@ The Satellite in Silver Lake

Kim Zsebe - photographer
Tina Poppy - model
Jenn Mattarochia - model

Monica Vilona - hair
Shanda Son - make up
Danielle Leiker - hair
Priscila Martinez - make up
for The Establishment // Aveda











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Tuesday, November 13, 2012

Violet Ombre by Danielle

Violet Ombre by Danielle 
323-230-6100
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Saturday, November 3, 2012

Your Lips Are Sealed: Holiday Edition


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2012 Election Cheat Sheet for Los Angeles County

My wife and I are salon owners in Silver Lake. We did the whole sit down and intensely google of every Prop and State Measure you see below.   The list below matches up with Democrat endorsed voting for the upcoming election on a County, State and National level for California.  There are lots of Props on the ballot this year.  A lot of which will set the tone for other states to follow what we are starting here in CA.

So, our fellow Americans, here is the ultimate cheat sheet to bring to the polls for Los Angeles California Democrats!  If you are Republican, you can use this info too, just vote the opposite or not at all :)  Seriously though, Democrat, Republican, Independent or whatever you are, please get out and vote!

For more info on everything you need to know for Tuesday November 6 election day, please visit the Los Angeles Democratic Party site.  They have the drop on all this Prop business.

Find Your Polling Location HERE

Los Angeles California Democrat Endorsements

President + Vice President: Obama / Biden
US Senator: Dianne Feinstein, Adam Schiff, Mike Gatto
County District Attorney: Jackie Lacey

State Measures
Prop 30 Yes
Prop 31 No
Prop 32 No
Prop 33 No
Prop 34 Yes
Prop 35 Yes
Prop 36 Yes
Prop 37 Yes
Prop 38 No
Prop 39 Yes
Prop 40 Yes

County Measures
A No
B Yes
J Yes
(who doesn't want A B J.....hey o! )







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Friday, November 2, 2012

NEW! Aveda Smooth Infusion Retexturizing System BEFORE and AFTER

BEFORE
AFTER !  I know!











Aveda is taking this whole Brazilian Blowout Keratin Straightening + Japanese Straightening thing to the next level.  Get to know the amazing, safe alternative to straightening hair treatments.

so, presenting, live in tenchicolor:

Smooth Infusion Retexturizing Treatment

now booking at The Establishment Salon - Los Angeles
323-230-6100 or book online 24/7


The Smooth Infusion Retexturizing System is a versatile hair retexturizing service that permanently transforms hair by smoothing and softening the texture to completely straightening the hair while leaving it soft, silky, and easy to manage.
Why We Love It:
  • Lasting results vs. temporary
  • Contains a minimum of 74% naturally derived ingredients with conditioning organic botanicals
  • No post-service odor?  Organic Ylang ylang nourishes the senses eliminating all traces of post-service odor
  • Can be used on color treated, highlighted and chemically processed hair (excluding hair that has been previously treated with a sodium hydroxide relaxer)
  • Formaldehyde Free
  • Conditions while it processes
Pricing will vary depending on technique used, length and density of hair.  A consultation is required before scheduling this service.

Aveda Smoothing Retexturizing Treatment QUESTIONS ANSWERED!


How does it work?
    The Smooth Infusion system is a ammonium-thioglicolate based product (the same main ingredient in a perm) used with a thermal component; blow dryer, flatiron, or curling iron; to provided desired permanent results.

 Will the hair smell like "perm" after the service?
    The neutralizing treatment contains organic ylang ylang oil to nourish the senses and eliminate post service order.  

How long will the hair be straight?
    Your hair will be straight permanently!  It will remain straight until your hair grows out and until it is removed through having your haircut.  It can be reformed however using this system if you wish it to have a wave pattern replaced. 

How often does it need to be touched up when it grows in?
    It is recommended that there be 3-4" of regrowth in order to ensure accurate retouching. This will take approximately 6-8 months for your hair to grow this much. 

What is the cost of the service?
    The base price of the Smooth Infusion Retexturizing System is $300 for a three hour appointment, this is the amount of time needed for the average guests hair thickness and length. If additional time is needed we charge $100 an hour. The amount of time needed for the service can be discussed during the required consultation with the stylist who is performing the service.  Holler at us! Book your complimentary consultation at 323-230-6100.

How will I take care of my hair at home?
    Immediately after the service it is recommended that the you not wash or wet your hair for 72 hours. Also it is recommended not to tuck the hair behind the ears or use ponytail holders or clips that can crease or put stress on the hair during this time period. Since the system is permanent there will be very little styling time needed. It is recommended to use Aveda's Smooth Infusion shampoo and conditioner for at home care and maintenance. If you have highlighted or colored hair your stylist may recommend a different Aveda Home Hair Care regime.
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